🏡 How Do Estate Agents Reach  A Property Valuation?

🏡 How Do Estate Agents Reach A Property Valuation?

It’s never just about the number — it’s about your home, your goals, and the right strategy

Valuing a home isn’t about printing out a Rightmove report or comparing square footage in isolation. In a market like Herne Hill and Dulwich, it’s far more nuanced — and far more personal. At Greater London Properties (GLP), we treat every valuation as a starting point for understanding you, your property, and what you want from your sale.

A Personal Approach
When you book a valuation with GLP, you’ll meet Rob Hill, co-founder of GLP and a long-time local resident. He’s the one who will personally walk through your home, ask the right questions, and give you honest, transparent advice based on over 24 years of experience.

We’re not here to give you a flattering number to win your instruction. We’re here to get the pricing right — so you generate real interest, strong footfall, and ultimately, a better result.

It’s About Much More Than the House
We consider:

  • Local demand — not just averages
  • Current buyer sentiment and seasonality
  • Catchment areas (yes, we track Ofsted reports and local private school activity too)
  • Upcoming planning or infrastructure changes
  • Broader UK and global economic signals that affect buyer confidence

And unlike larger agencies, we don’t rely on portals alone. Our team knows the nuances of Dulwich Village vs. East Dulwich, or Herne Hill vs. North Dulwich — and how even one road over can change everything.

Local Knowledge + International Reach
Buyers in this area are a mix of local families, London movers, and international buyers looking for strong schools and lifestyle value.

That’s why our CRM is built to track real, high-intent buyers — not just locally, but from overseas too. We have serious buyers from Europe, Asia, the US and the UAE, many of whom are looking specifically in this pocket of South London. Our advanced technology helps us spot them the moment they begin searching — and match them with your property in real time.

📸 Marketing That Works
To get your home seen—and sold—it’s all about creating the right buzz from day one.

We do this with:
• Presenter-led video tours that bring your home and its surroundings to life
• Beautiful, design-led photography that stands out online and in print
• Smart pricing reports that combine market data and buyer behaviour to position your home just right

At the valuation stage, we’ll also bring with us our local interior designer— or “house doctor”—to walk through your home and chat about how to get it shoot-ready. Since we use top photographers and videographers who spend up to a full day capturing every detail, it’s important your home looks its best to maximise its potential —and we take care of all the prep, so you don’t have to.

❌ The Risk of Overpricing
One of the biggest mistakes sellers make is pricing too high, too early.
  • It reduces viewings.
  • It delays offers.
  • And it often leads to price reductions later — which can damage confidence.

We believe in pricing to create demand, not waiting for one lucky buyer. Because momentum matters — and great results come from interest, not hope.

Listening First, Selling Second
At GLP, we don’t just value your home — we value what matters to you.

Whether you’re upsizing, relocating, separating, downsizing or just testing the waters — we’ll take the time to understand your goals. That way, we can align our strategy with what success looks like for you. We handle every sale with care, discretion, and attention — from valuation to completion. And you’ll always know who you’re dealing with.

If you're thinking about moving or just curious about the market? We’re always happy to chat—just give us a call. Warmest regards,

Kate & Rob Hill

📞 Dulwich Branch: +44 20 7292 2550
đź“§ Email: rob@glp.co.uk
🌍 Local knowledge. Honest advice. Global reach.
đź”— greaterlondonproperties.co.uk


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Let’s be honest — the last thing South East London needs is another estate agent. But we’re not here to add to the noise.

Former Lord Mayor Jon Glanz shares what it’s like working with GLP. We know Central London is a competitive place when it comes to estate agents—so why do so many clients choose us?

At Greater London Properties, we’ve built our reputation in Central London — a fast-paced market where sellers expect exceptional service, standout presentation, and a truly hands-on approach. After more than 20 years working in that environment, we felt it was time to bring our experience home. Above is part of our standard Sales Presenter Video