In 2026, the best price goes to the best-prepared homes — here’s how to do it right
If there’s one thing we’re seeing as we head into 2026, it’s this: marketing matters more than ever and agents can't afford to be lazy. Not “a few nice photos and a floorplan” marketing. Proper, thoughtful, joined-up marketing that creates real interest in your home — quickly, and from the right buyers. Because getting the best value for your...
Getting the best value for your property isn’t about crossing your fingers. It’s about having a clear strategy from day one and the best results will come from a strong start!
Most sellers (quite rightly) focus on the final sale price. But in reality, the sale price is often shaped right at the beginning — in those first couple of weeks when your home is new to the market, buyers are paying attention, and there’s a real sense of momentum.
That early window is when you can generate:
- Lots of viewings in a short space of time
- Proper excitement
- More than one interested party
- And a much stronger negotiating position
It’s why the launch matters so much. Pricing isn’t just a number — it’s a way of creating demand and one of the biggest mistakes we see is pricing in a way that reduces viewings.
It’s understandable — if you want a certain figure, you naturally think starting higher gives you room. But buyers don’t behave like that. They search in price bands. They filter. They compare. And if you sit just outside a key bracket, you can lose a big chunk of your audience overnight.
Good pricing is about positioning your home so it attracts as many serious buyers as possible early on. That’s what creates competition — and competition is what protects (and often lifts) the final price.
Getting the house ready can be a faff… but it’s worth it
We won’t pretend otherwise: getting a home ready for sale can be a real hassle — especially when you’re working, juggling kids, and trying to keep life moving. But it’s also one of the biggest difference-makers.
When a home is:
- Decluttered
- Clean and bright
- Styled to show space and flow
- Thoughtfully staged (so it photographs and videos well and feels great in person)
…it simply shows better. Buyers can picture themselves living there. And that changes how they feel about the value. Rushing to market before the property is ready often comes back to bite — because you only get one “first impression” moment online.
Why we don’t do “let’s try it and see”
At Greater London Properties, we’re very upfront about how we work. We only take on clients who are happy to price and launch strategically — because we don’t want your property to stagnate, and we don’t want your viewings drifting over three or four months.
Once a listing has been sitting around for a while:
- Buyers start to wonder what’s wrong with it
- Interest cools
- The property feels “old news” online
And realistically, it’s harder to keep the home looking perfect day after day. That’s not the best experience for you — and it’s rarely the best route to the strongest price.
Spend on marketing upfront — that’s when it pays back
There’s a temptation to keep marketing spend low at the start. But in most cases, the best money you spend is upfront, because that’s what drives attention and action when your home looks its absolute best.
A strong launch, with impactful marketing, brings more buyers through the door early — and that’s what gives you options.
That’s what we do best for our vendors: we plan carefully, present beautifully, and market properly from day one to create momentum — not months of stop-start viewings.
Want to talk it through?
We’d be happy to talk you through our strategy and why it works best. Call our team, or speak to our director directly if you’d like to organise a one-to-one chat about this.
Warm Regards
Rob Hill, Director
Greater London Properties
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