Seven Ways to Get Your Home Noticed in a Crowded Market
London has more homes for sale than at any point since 2010, so standing out matters more than ever. Here are seven simple, low cost ways to get your home noticed and sold, without waiting out a crowded market.
London has more homes for sale right now than at any point since 2010, according to Rightmove's latest House Price Index, and it's currently taking an average of 73 days to find a buyer. That's not a reason to worry, but it is a reason to be deliberate. With this much choice on the table, buyers can afford to be selective, so the sellers who stand out are the ones who make it easy to say yes. Here's where to start.
1. Get Your Paperwork Moving Early
Instruct your solicitor and get local searches under way before you're deep into viewings, not after an offer lands. In a market with this much choice, buyers and their solicitors will move on quickly at the first sign of delay, so being organised from day one keeps your sale on track.
2. Apply for your Management Pack
If you own a leasehold property, or your building is looked after by a management company, get ahead by applying for your management pack as soon as your property goes on the market. These packs can take up to a month to arrive and waiting for one is one of the most common causes of delays during the conveyancing process.
3. Fix the Small Things
A sticking door, a dripping tap, a mark on the wall. None of these are dealbreakers on their own, but together they tell a buyer how well a home has been looked after. Sort them before the first viewing, not after an offer.
4. Let the Light In
Clean windows inside and out, open the curtains, and switch on lamps in darker corners. Bright, well lit rooms photograph better and feel more welcoming in person, and that first impression counts for a lot.
5. Present With Care, Not Clutter
A professional carpet clean and some thoughtful storage go a long way. It's also worth dialling back personal photos and keepsakes during the marketing period. Buyers need to be able to picture themselves living there, and that's harder to do surrounded by someone else's memories.
6. Don't Forget the Outside Space
Whether it's a Bloomsbury balcony or a Dulwich garden, outdoor space is a genuine draw for London buyers. Keep it swept, mown and tidy for viewings. It's often the detail people remember most.
7. Manage Pets During Viewings
We love pets as much as anyone, but a boisterous dog can stop a buyer exploring a garden or a spare room properly. Keep pets out of the way during viewings so buyers can see the whole property, not just the hallway.
8. Price It Right From Day One
With more choice on the market than usual, an overpriced property risks sitting quietly while better priced homes nearby get the viewings. Talk to us about what's actually selling on your street right now, not what the market looked like a year ago.
None of this needs to cost much, or take long, but together it makes a real difference in a market where buyers have plenty of options. If you're thinking about selling this autumn, get in touch and we'll talk you through what's working right now.
Best wishes,
Dan Edwards
Sales Manager
Greater London Properties
Greater London Properties
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