The Mystery Shop Test: Choosing Your Estate Agent
When it comes to selling your home, picking the right estate agent is one of the biggest decisions you’ll make. It’s about so much more than that first valuation figure – it’s about choosing a partner who understands you, your property, and the local area.
So how do you separate the talkers from the doers? That’s where our favourite trick comes in – the mystery shop test.
Step One: The Valuation – First Impressions Count
That first face-to-face valuation is your chance to size an agent up. Yes, the suggested price matters, but listen carefully to how they talk about your property. Do they notice its unique features? Do they know the area inside out? And do they explain a clear strategy that makes sense to you?
A good valuation should feel like a conversation, not a sales pitch. You should walk away feeling informed, confident, and supported – not pressured.
Step Two: The Mystery Shop Test
Here’s where it gets fun. Call the agent about one of their current listings – ideally something similar to your own home – and pretend to be a potential buyer. You’ll learn more in a five-minute phone call than in any glossy brochure.
Here’s what to listen for:
Local Knowledge: Do they genuinely know the area, or are they just reeling off what’s on Google Maps?
Property Details: Can they talk about the home with enthusiasm and detail, or does it sound like they’re reading a script?
Confidence and Care: Are they warm, helpful, and knowledgeable – the kind of person you’d trust to represent your home?
Viewings: Who shows the property – a dedicated viewing agent, or the person on the phone? This tells you a lot about their structure and level of personal service.
This little “secret shopper” moment is incredibly revealing. If they can’t sell another property with passion, will they really go the extra mile for yours?
Step Three: Marketing – Does Your Home Shine?
In today’s world, first impressions happen online. Browse their current listings and ask yourself:
Are the photos professional and inviting? Dark, grainy pictures are an instant red flag.
Do they use presenter-led video tours? A great video isn’t just about showing rooms – it should paint a picture of the lifestyle, schools, transport, and community.
Is it easy to book a viewing? A smooth, quick system shows efficiency and respect for buyers’ time.
Strong marketing isn’t just about looking good; it’s about reaching more buyers and getting the best result.
Step Four: Aftercare – The True Test of Service
Lots of agents can talk a good game at the start, but what about once your home is on the market? Do they keep in touch? Share honest feedback? Offer proactive advice?
At Greater London Properties, we’re passionate about making sure you’re never left in the dark. Selling your home is a big life event, and we’re here to guide you every step of the way – from viewings to negotiations, right through to completion. For us, it’s not just about finding a buyer, it’s about making the whole journey smoother and less stressful.
The Bottom Line
Choosing an estate agent isn’t just about who gives you the highest valuation – it’s about trust, care, and service. By combining that first face-to-face valuation with the mystery shop test, you’ll quickly see who’s genuinely invested in selling your home, and who’s just going through the motions.
And if you’d like to see how we measure up, we’d love to invite you to put us to the test.
Warm Regards, Kate and Rob Hill
Greater London Properties
Founders of GLP & The Support Our Schools Initiative
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