Greater London Properties 2025 Lettings Demographics Data Wrapped
What our lettings data tells us about who is renting, where demand is strongest, and how London living is evolving.
A Snapshot of London Renters in 2025
2025 has been another defining year for London’s rental market. Drawing from Greater London Properties’ successfully let homes across Central London and surrounding core areas, this data wrap reveals not just pricing trends, but the people behind the numbers — their age profiles and professions. Together, these insights help paint a clear picture of the modern London renter and where the market is heading.
(All data referenced below is taken from GLP’s internal 2025 demographics dataset )
Average Rent Across Central London
Rental values across Central London continue to reflect both strong demand and the premium placed on connectivity, lifestyle, and proximity to employment hubs. Properties successfully let by GLP show consistently high average rents across core postcodes, reinforcing Central London’s position as the epicentre of demand for young professionals and internationally mobile tenants.
What’s notable in 2025 is not just the headline figures, but the resilience of demand despite broader economic pressures. Well-presented, well-located homes are letting quickly, often at or above asking price — a clear signal that quality remains king in competitive submarkets.
Age Demographics: A Young, Career‑Driven Market
The age profile of renters tells one of the clearest stories in this year’s data. In Central London, 77% of tenants fall within the 18–34 age bracket, with just 23% aged 35 and over.
This skew towards younger renters highlights London’s continued pull for early‑career professionals, graduates, and internationally relocating talent. Flexibility, proximity to offices, and access to social and cultural amenities remain top priorities — all factors that Central London delivers in abundance.
For landlords, this reinforces the importance of: - Modern interiors and high‑quality finishes - Strong digital connectivity - Walkable access to transport and lifestyle hotspots
Pets and Renting: A Growing Consideration
A lot of landlords are worrying about the new tenant pet laws coming into play. Yet only 8% of the tenants we placed in 2025 had a pet - should this be such a concern afterall? It will be interesting to keep an eye on this statistic for 2026, to see if this increases following the renters rights act.
Profession Breakdown: Who Is Powering Demand?
The profession data underscores London’s status as a global employment hub. Across all areas, renters are predominantly employed in: - Finance and professional services - Technology and digital roles - Creative industries and media - Corporate and business services
This diverse professional mix explains the sustained demand for centrally located rental homes with excellent transport links. Hybrid working has not diminished the value of location — instead, it has sharpened the focus on homes that support both work and lifestyle.
Here is a breakdown of students vs professionals in our core areas:
Nationality Breakdown: London’s Global Pull in 2025
The nationality data from 2025 reinforces London’s position as one of the world’s most international rental markets.
While UK nationals make up the largest single share of tenants (32.78%), the majority of renters come from overseas, highlighting the capital’s continued appeal to global talent, students, and relocating professionals. The United States (14.02%) and China (7.63%) follow as the next largest tenant groups, with strong representation also from France (6.19%), Italy (4.74%), and Canada (2.68%).
What’s particularly striking is the breadth of countries represented. From Europe to North America and across Asia-Pacific, GLP tenants in 2025 reflect a truly global demographic. This diversity aligns closely with London’s status as a hub for finance, technology, education, and creative industries — sectors that consistently attract international movers.
If you would like help finding your next tenant, reach out to one of our managers in the relevant Central London office.
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Greater London Properties
📞 0207 734 4062 - Soho office
📞 0207 113 1066 - Bloomsbury office
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