Marketing to your perfect tenant

All landlords know the value of a good, long-term tenant. It means less turnover, less stress, more profit and a well looked after investment. How do you find this perfect person though? The answer lies in targeted marketing…

Marketing is incredibly important to make your property visible to potential tenants, and your marketing efforts will yield even better results if you focus on your marketing efforts to a targeted audience! Here are few ways in which you can use targeted marketing to find the perfect tenant:

1. Do your homework – Remember, different people look for different amenities in a home. So, you first need to make a list of amenities that your property is offering. Next, you need to customise your marketing strategy based on the target audience. Apart from the property, also make a list of features in the areas that the property is situated in.

2. Get personal – The only way to attract potential tenants is to stand out from the crowd. So, it is better to go personal in your communications. One effective way to market to a targeted audience is by bringing personalisation and building a genuine connection.

3. Location is important – Location is quite an important deciding factor when it comes to renting properties. For example, if there is a university nearby, you should target your marketing efforts to students. If you are targeting families, highlight the benefits of the location such as proximity to schools, the station, stores, and other transport options.

4. Look through the eyes of the tenant – When it is your property, you always see the good points, but you are not the one who is going to live there. Look at the property through the eyes of the people who will actually live in it. If you do not live in the area of the property, you need to make yourself familiar with the surroundings. Look out for things that a tenant will look out for in and around your property and compare the price of your property with the others being offered in the area.

Happy tenants not only feel well treated, but they also keep the property in a good condition. Problems with tenants will not only cost you money but also result in stressful situations. Finding a tenant over and over can be tough, so it’s important to make the right choice of tenant the first time around.

Get in touch if you are a landlord looking for your perfect tenant! We’re here to help.

Get in touch with us

First Name

Last Name

Your Email Address

Mobile Phone

Are you looking to

Buy

Sell

Rent

Let

Please enter message here

Please confirm that it is okay for us to contact you about this information as well as our products and services. By confirming, you also agree to the use of cookies to enhance your experience. (You will always have the right to unsubscribe or manage your cookie preferences at any point in the future.)

Confirm

Ground 4a Explained: Why most student lettings do not qualify.

Ground 4A comes up constantly with landlords who let to students, but it only ever applies to a specific type of shared house. Here is what it actually covers, and why your tenancy is probably unaffected.

CLICK HERE >

Sometimes the Best Advice I Give Clients Is: Don’t Sell.

For more than twenty years I’ve advised estates, family holdings and portfolio clients across London, on assets from £5 million upwards. The most valuable thing I’ve learned is simple: the right advice and the advice clients want to hear are rarely the same.

CLICK HERE >

Is Your Rental Property Ready for Its Next Tenancy?

A change of tenancy is a useful opportunity to review more than the rent. From property condition to compliance and management, a little preparation this autumn can help create a smoother next let.

CLICK HERE >

The New HHSRS: Same Safe Homes, Simpler Rules

The way councils rate hazards in rented homes has had its first real refresh in nearly 20 years. Fewer categories, simpler scores and a new £7,000 penalty. Here is what it means for your property, a handy check list and advice on how to keep well ahead of the rules.

CLICK HERE >