Online Valuations Are Quick. But Are They Right?
Online valuation tools can be a useful first step — but they can’t tell you the full story of your property’s value, especially in a market as nuanced and sensitive as Central London.
Online valuation tools can be a useful first step — but they can’t tell you the full story of your property’s value, especially in a market as nuanced and sensitive as Central London.
To put it bluntly, they simply don’t take into account:
- The shifting patterns of buyer demand in your exact postcode
- The impact of your property’s finish, layout, views, or floor level
- Real-time market movements we monitor every single day
- The influence of international demand — which can significantly affect values at the higher end of the market
That’s where our experience makes the difference.
A Market That Demands Precision
Central London is not a market where you can afford to get pricing wrong. Overvaluing your property does more harm than good — it damages perception, discourages serious buyers, leads to painful price reductions, and often results in a longer time on the market (which in itself further erodes value).
We have built our reputation on getting the price right — from day one. It’s one of the reasons we now have over 500 reviews on Trustpilot from clients who rate us Excellent. They value our honesty, insight and results — and we believe you will too.
Local Expertise. Real Focus.
I’m Rob Hill, Co-Founder and Director of Greater London Properties (GLP). For over two decades, We have been selling homes across Central London — supported by a dedicated, handpicked team of professionals who know this market inside out.
At GLP, we are proudly independent — not part of a chain, not working from a corporate script — and we bring a highly personalised, data-driven approach to every sale.
You will never be passed around or handed to junior staff. You’ll deal directly with me and my experienced team — from your first valuation through to final completion.
We Know This Market — And It Knows Us
We are the only independent agency with a shopfront in Soho, along with branches in Bloomsbury and the West End — giving us real visibility and walk-in traffic in London’s most desirable areas. We cover the entire Central London market — from Marylebone to Fitzrovia, Covent Garden to Kings Cross — and we bring 20+ years of deep international connections to the table.
Buyers from the UAE, Asia, Europe and the US approach us directly, knowing we offer trust, market knowledge, and global reach.
We Don’t Just List Properties — We Market Them Intelligently
Selling a Central London property today takes more than a Rightmove listing and a set of generic photos. It requires precision, positioning and intelligent marketing.
Our approach includes:
- Multi-source pricing reports built from up-to-the-minute market data — not just a single automated estimate
- Presenter-led video tours that not only show the property, but also tell the story of the lifestyle it offers
- Real-time buyer-tracking technology that gives us constant insight into active demand — helping us match the right buyers to your property quickly and effectively
In short, we do not leave your sale to chance. We manage it actively and expertly.
Work With Trusted Professionals
If you’re considering selling — or simply want an honest, data-driven, in-person valuation — we’d be delighted to talk. You can fill in our form, or if you’d prefer, just give us a call.
Warm regards,
Rob Hill
📸 Instagram: @greaterlondonproperties
See why over 500 clients rate us excellent on Trustpilot