Why Did Rob Hill Start Greater London Properties?
Greater London Properties has grown into one of the largest independent sales and lettings agencies in Central London—all thanks to the vision and efforts of Director Rob Hill and his fantastic team. But how has he built a business that scores top of the leaderboard on platforms like Trust Pilot, All Agents and the Best Estate Agent Guide?
In simple terms, what do GLP do differently?
Since the business started in 2003, Rob’s vision was to be the ultimate specialist in Central London Property. The go to agency for valuations, advice and general honest market updates. This would mean knowing not only the area or street, but property by property.
Looking at his competition, he realised Central London had a number of reasonable agents – good all-rounders, however they lacked gaps of knowledge and when questioned omitted vital factors about neighbourhoods and properties.
Greater London Properties was created to be an agency who were connoisseurs in not just the area, but in the individual properties that made up Central London’s vital communities.
For Rob, this didn’t mean being the biggest agent in town and having a branch on every corner - what it meant was employing people who cared, who were motivated by building relationships and who were a pleasure to spend time with.
Becoming the best means never standing still.
It was Hollywood actress Lauren Bacall who famously declared,
"Standing still is the fastest way of moving backwards in a rapidly changing world."
Despite her vast lack of experience in the estate agency market, her words ring true for every agency striving for success in their given marketplace.
Rob’s vision was to create a loyal and energetic team in an industry renowned for high staff turnover—a team with unrivalled knowledge of the geography and properties of their locations. This ambitious strategy became the basis of the company and its continued growth. Providing expertise above that of their competition was only the first step. The second part of Rob’s plan was in its delivery.
If you want to read about GLP core values, you can learn more about the areas where they truly excel.
Honesty and integrity, enthusiasm, energy, and tenacity; these are all qualities continually delivered in every aspect of what they do.
Transparency
On the back of such a poor industry reputation, GLP makes sure their clients know exactly where they are at every step. They offer nothing short of complete transparency, as they’ve seen how much impact that has on client relationships, and how much it assists those same clients in making the big decisions they face throughout the process.
Enthusiasm
With every move made, the GLP team draws from their experiences into the excitement that such a momentous next step in life creates. They strive to match the feelings of their clients; becoming personally invested in making sure it’s a complete success story.
And if it isn’t—they work out all the ways around those issues, to win them the property their clients deserve.
Integrated true members of the community
For those moving into a new area, there are all kinds of considerations of what their new location can bring. Only by becoming a genuine member of the community can anyone fully understand the nuances of a new location.
To understand each area from the inside, GLP is continually engaged in local projects, enterprises, and charitable schemes. It’s their belief that this is the best way to understand each area, its people, and the personality of the community.
As much as any business needs to achieve the bottom-line figures that they need to survive, a great business concentrates on their clients. GLP’s culture of caring for their clients, tenants, and applicants is what drives all their decisions, and ultimately manifests in happy homemakers.
You can’t find a tighter knit team than a husband and wife.
At the top of the GLP family tree, sit husband and wife team Rob and Kate Hill. Who better to understand the parallels between core business and family values?
Both graduated from Liverpool Universities; Rob’s expertise in Urban Regeneration and Geography and Kate’s experiences in larger corporations leading her into predominantly marketing roles. It was only a matter of time before they combined to make this reputable force, complementing each other’s skills, and building a complete business model so tough to match.
You only have to scroll down their long list of Trustpilot reviews or read about their DOUBLE GOLD honour for sales and lettings as The Best Estate Agent in Central London to see what they’ve achieved. And that’s not something delivered lightly by The Best Estate Agent Guide, either.
“You are only as successful and happy as your clients, and here in Central London, we are so lucky to be surrounded by genuinely lovely people. They make coming to work easy. The area is exciting and beautiful, the market is fast-paced and my clients and staff are more like friends. I wouldn’t swap this job for anything”.
Rob Hill, Director
If the team at Greater London Properties can help you in any way, give them a call on 0207 113 1066, else visit their website www.glp.co.uk.