Why Greater London Properties Stands Out Amid Recent Panorama Revelations
This week’s Panorama report has shed light on some concerning practices within parts of the UK’s larger corporate estate agencies. The investigation revealed that certain agencies prioritise buyers who agree to use their in-house mortgage or conveyancing services—a practice known as “conditional selling.”
This approach is against industry codes, which require estate agents to treat all buyers fairly, regardless of whether they use in-house financial products.
The report highlighted instances where potentially higher offers were overlooked in favour of buyers tied into the agency’s own financial services, which can generate additional commissions and fees for the company. Staff were often under pressure to promote these in-house services, sometimes to the detriment of securing the best deal for the seller. Alongside this, agencies were found to encourage overvaluing properties to attract sellers, then pushing for price reductions later—while also upselling expensive add-on products.
At Greater London Properties, we believe these practices undermine the trust that is so important in property transactions. Our approach is rooted in honesty and transparency, ensuring that clients receive clear, impartial advice without any financial incentives influencing recommendations. When we introduce clients to solicitors or financial advisors, it’s done solely to provide support and options—not as a source of commission or cash benefit.
This commitment to integrity reflects why many of our clients continue to choose independent agencies that focus on putting their interests first. As demonstrated by our high Trustpilot rating, fairness and transparency remain at the heart of what builds lasting client relationships.
We’re here to help and would be happy to discuss how a truly transparent and client-focused service can make all the difference. If you have any questions about this article or if you’re considering switching agents, please don’t hesitate to get in touch. We’re here to help and would be happy to discuss how a truly transparent and client-focused service can make all the difference.
Warm Regards
Greater London Properties
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