Be Careful Not to Overvalue: Why Realistic Pricing Leads to Stronger Sales in Dulwich & Herne Hill
There’s more to a great valuation than just quoting the biggest number.
If you’re preparing to sell your home, you’ll likely have a few estate agents round for a valuation — and it’s not unusual for one to come back with a noticeably higher figure. Understandably, that can be appealing.
But choosing an agent based solely on the highest valuation can backfire — not because your home isn’t worth it, but because realistic pricing attracts the right buyers, faster. Overvaluing often leads to long stints on the market, price reductions, and ultimately more uncertainty.
At Greater London Properties, we believe valuations should be rooted in multiple, up-to-date sources, not just a headline pulled from a Rightmove report or a single data set. We use a combination of Sprift, LonRes, live buyer data, and our AI-powered CRM to create a more accurate, tailored picture of what your home is worth right now.
Why It Matters
According to LonRes, over 41% of properties across London saw a price reduction after going live — a clear indicator that many homes are initially overpriced. Rightmove also reports that homes priced correctly from the outset attract more viewings, move more quickly, and are less likely to fall through.
In short: the right price creates momentum. And momentum creates interest, competition, and strong final offers.
Overvaluing, meanwhile, can stall a sale and damage your property’s visibility — especially in an area like Dulwich or Herne Hill, where buyers tend to be discerning and data-savvy.
GLP’s Approach to Pricing: Data, Context, and Experience
We don’t rely on guesswork or inflated comparisons. Our valuations are built using:
Sprift – A detailed property insights platform showing historic data, planning history, local trends and more.
Real-time CRM analytics – Our system tracks exactly where buyer demand is strongest, what people are viewing, and how they’re engaging — giving us a live picture of buyer behaviour in your area.
Buyer demand data from Central and SE London – We understand both markets and can spot shifts early.
On-the-ground context – We live and work in Dulwich and Herne Hill, so we know how local streets, schools and community hubs impact real value.
And just as importantly, Rob and Kate will take the time to explain how we’ve reached our valuation — so you’re informed, confident, and clear on the strategy behind it.
A Thoughtful Sale, Handled Personally
At Greater London Properties, your sale is managed directly by us — Kate and Rob, the directors — from the very first valuation to the final key handover. No handoffs, no call centres, just honest, expert guidance every step of the way.
We only take on five properties per month in Dulwich, Herne Hill and the surrounding area. That’s a deliberate choice — it means we can give each home (and each seller) the time, focus, and care it deserves. Selling your home isn’t just another transaction to us — it’s personal.
We’re also upfront when a pricing strategy won’t work. If a property is significantly overvalued, we’ll often politely step away. Not because we don’t want the instruction, but because we know unrealistic pricing leads to disappointment, stale listings, and a poor experience for you as a vendor. Our goal is always a smooth, successful sale — and that starts with honesty.
Giving Back to Local Schools
When you sell with Greater London Properties, 10% of our sales fee goes to a local school of your choice. It’s our way of giving back to the community — supporting the schools that make Herne Hill and Dulwich such special places to raise a family. Whether it’s DVIS, Judith Kerr, Bessemer, or another school close to your heart, your move can make a difference where it really matters.
Let's Chat
If you’re thinking about moving — or just want to understand how your home fits into today’s market — we’d love to help.
📞 Call us: 0207 113 1066
📧 Email us: info@glp.co.uk
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Warm regards,
Kate & Rob Hill